10 March 2023
Blogpost
Despite the scores of articles and posts available on the internet, it is never a bad idea to remind businesses once in a while how critical and challenging B2B lead generation can be.
A highly technical, time-consuming task, generating high-quality leads requires consistency and dedication. For a company, this might mean less time and energy to focus on lead nurturing, rapport building, managing the sales pipeline, etc.
Thus, many marketing teams resort to lead generation outsourcing to better manage their businesses. But when do you know that the time is ripe and how do you know it’s safe? We know you are eagerly waiting to find the answers so let’s get started, shall we?
First things first, what is lead generation outsourcing?
Lead generation is finding, connecting, nurturing, and converting potential buyers of B2B products or services. And lead generation outsourcing involves inviting an external lead generation company to help you drive leads to your sales funnel.
For many companies, outsourcing their lead generation process is a way to speed up the same; the internal workload goes down and teams have ample time to take care of more pressing tasks that cannot be delegated.
When should you outsource B2B lead generation?
Some specific cases where you can outsource your lead generation process are when you’re:
1. Seeking fast turnout of lead generation.
2. Focusing on different types of lead outreach campaigns.
3. Looking to support your internal sales and marketing team by delegating particular tasks to external agencies?
4. In need of professional guidance regarding qualified, relevant leads.
Keep in mind that it won’t always be possible to outsource lead generation completely but with competent lead generation companies like UltraConnect, you can find relevant leads via cold calling.
How outsourcing lead generation helps the growth of your business?
Using an outside partner to generate leads can be helpful in multiple instances. Small companies and large enterprises can both use external lead generation companies to expand their businesses in ways such as
1. Pay attention to core tasks
Lead generation is only one piece of the bigger picture. When a lead walks onto your sales path, it is nowhere close to making a purchase. So you still have to nurture, engage and communicate with leads so that they become your paying customers. And that requires time which your sales team will not always have in abundance. In such cases, hiring an expert company that offers lead generation services will enable you to concentrate on improving your sales pipeline.
2. Improved Turnaround Time
Working with a third-party lead generation team can help you increase your internal capacity; you can increase inbound and outbound channels to drive your leads to multiple channels. In addition, your sales reps will reach out to hot leads more quickly, which will enhance your sales conversion rate.
3. Innovation and Experimentation
Innovative and unique business tactics have become mainstream these days but a one-man army cannot track all the changes and updates across the different marketing streams. So, call in an expert lead generation company to manage the traditional approaches of lead generation so you can focus on other important activities.
4. Low Cost
An easy, economical approach, it saves you from the financial burden; as you just have to pay a standard fee, outsourcing can save you money and resources in the long run.
With over two decades of experience, UltraConnect provides high-level outsourced lead generation and appointment-setting services.
To know more about how UltraConnect can help your business succeed, get in touch with us at sales@ultraconnect.ca
